About Us

Hampton Roads was recognized as a Clean Cities Coalition by the U.S. Department of Energy in 1996. In 2001, the non-profit Virginia Clean Cities, Inc. was created to manage the Coalition. In 2009, Virginia Clean Cities formed a partnership with James Madison University enabling both organizations to leverage resources, current initiatives, and future opportunities. Virginia Clean Cities has an office at James Madison University, and serves as a cornerstone program in the Institute for Energy and Environmental Research (IEER).

The Clean Cities program is sponsored by the Department of Energy in accordance with the Energy Policy Act of 1992. This legislation’s express intent is to ensure national energy security by reducing dependence on imported petroleum products. The Clean Cities program was chartered to help achieve this objective by promoting alternative fuel use in the transportation sector.

View our logos on our Photos Page.

Mission Statement

We advance air quality improvement, economic opportunity, and energy security through deployment of alternative fuel vehicles and infrastructure, education programs, and other petroleum reduction activities.

How Does Clean Cities Work?

Clean Cities draws stakeholders from local, state, and federal agencies; public health and transportation departments; commercial fleets; transit agencies; and other government offices; as well as auto manufacturers, car dealers, fuel and equipment suppliers, public utilities, and nonprofit associations.

Clean Cities is instrumental in cultivating an advanced transportation community in which people learn about a wide range of options and technologies. In addition, Clean Cities helps create markets for alternative fuel vehicles (AFVs), hybrids, fuel blends, fuel economy, and idle reduction. More importantly, Clean Cities provides a forum for members to leverage resources, develop joint projects, collaborate on public policy issues, and promote petroleum displacement and clean air technologies.

Clean Cities partnerships address the challenge of moving the United States away from the infrastructure and practices that contribute to the nation’s dependence on imported petroleum and toward energy independence and security. Clean Cities brings the national goals outlined in DOE’s Advanced Energy Initiative to the communities that can realize the end results.

Meet the Team

Virginia Clean Cities has offices in Richmond and at James Madison University in Harrisonburg, Virginia. In addition to the team that manages the day-to-day operation of the organization, Virginia Clean Cities also draws on a large, diverse, and engaged group of stakeholders throughout the Commonwealth and the nation.

Alleyn Harned
Executive Director
Virginia Clean Cities
c/o James Madison University
1401 Technology Drive
MSC 4115
Harrisonburg, VA 22807
Office: (540) 568-8896
Mobile: (804) 539-9425
Fax: (540) 568-5181
Alleyn joined Clean Cities is 2009, the same year Virginia Clean Cities, Inc., formed a partnership with James Madison University. That partnership allows Clean Cities and the university in Harrisonburg, Virginia to work together to leverage resources, support alternative fuel initiatives and pursue opportunities to decrease pollution and reduce dependence on foreign oil.

Prior to being named Executive Director, Alleyn served as VCC’s Business Development Director. He serves as the Virginia representative to the nine-state Southeast Natural Gas Vehicle Corridor Committee, and was the coordinator for Virginia’s initial 2010 electric vehicle readiness effort. Harned was appointed to the State Advisory Board on Air Pollution in 2013.

Alleyn has worked on transportation and energy-related issues in Virginia since 2006. Before joining the VCC staff, Alleyn served as the Assistant Secretary of Commerce and Trade for the Commonwealth of Virginia where he assisted in drafting Virginia’s initial Energy Plan, and participated in the Virginia Commission on Climate Change and Governor’s Energy Policy Advisory Council. Harned is a graduate of Ohio Wesleyan University, and is pursuing a Master’s degree at James Madison University, where he serves an adjunct faculty role.

With Virginia Clean Cities, Harned leads the coalition’s collaborative effort to assist stakeholders and the Commonwealth in programs to improve air quality, and increase American energy security and economic opportunity through the increased use of alternative fuels and vehicles.

Matthew Wade
Deputy Director
Virginia Clean Cities
c/o James Madison University
1401 Technology Drive
MSC 4115
Harrisonburg, VA 22807
Office: (540) 568-4051
Matthew Wade is a local government professional from Harrisonburg, Virginia. At VCC, Matthew is the Deputy Director and Chief Financial Officer, where he manages the organization’s daily operations and acts a liaison with JMU. He earned a Masters of Public Administration from James Madison University in 2007. Prior to coming to VCC, Matthew spent the next 6 years working in executive administration, finance, and public works with Rockingham County as a Financial Analyst. Matthew is currently pursuing a Masters of Business Administration with a focus on Executive Leadership from JMU.


Christopher Mueller
Program Coordinator
Virginia Clean Cities
c/o James Madison University
1401 Technology Drive
MSC 4115
Harrisonburg, VA 22807
Office: (540) 568-4871
Christopher Mueller serves as Program Coordinator at Virginia Clean Cities. Chris has served in local government for several years in many different roles. Beginning as an intern for the City of Harrisonburg Public Works Department, he was a key contributor on many projects, including the Solid Waste Management program. As a Program Support Specialist, Chris was a member of the MS4 Stormwater Management team that planned and implemented the MS4 Program in the City. He continued his work in local government as an Environmental Planner and consultant for The Berkley Group, specializing in stormwater management projects. He has a passion for sustainability, which has led him to pursue a career in renewable energy and the environment. Chris lives in Harrisonburg with his dog and cat, and enjoys playing music, record-collecting, and exploring the many things Downtown Harrisonburg has to offer. .
David Robinson
Marketing LeadDavid
Birch Studio
619 East High Street, Suite 4
Charlottesville, VA 22902
Office: (434) 977-9303
David founded Birch Studio in Charlottesville in 1996 and serves as Creative Director. In this capacity, he has overseen the branding and marketing of many small and mid-sized businesses in a variety of industries. He has trained and worked with numerous creative and technical staff since hiring Birch Studio’s first employee in 1999. David launched Flux Report, a periodical that presents data from the alternative fuels sector (biodiesel, ethanol, propane, etc.) and presents them in a visually-appealing format. Flux Report has been adopted by several Clean Cities Coalitions and is currently distributed to over 15,000 readers. David lives in Charlottesville with his wife and son, loves camping, mountain biking and hang gliding, and serves on the boards of Virginia Clean Cities, Mill Creek South HOA and Court Square Condo Association. He is an advisor to RideForward at UVa. He earned a B.S. in Architecture from the University of Maryland.



Becky Rohlf
JMU-VCC Administrative Liaison
Office of the Vice Provost for Research and Scholarship
James Madison University
MSC 4111
Harrisonburg, VA 22807
Office: (540) 568-3640
Becky has been employed by James Madison University since January 2002. As the fiscal technician for Research and Scholarship, she serves as the primary point of contact for budgetary, personnel, and procurement matters. She also serves as a resource for faculty and staff working on externally-funded grants and for JMU’s Academic Institutes and Centers chartering process.

She received a Bachelor of Arts degree in Quantitative Business Practices from JMU’s Adult Degree program in May 2011 and is currently pursuing a degree through JMU’s Masters of Public Administration program.

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  1. Joseph L. Gordon says:

    We work closely with Jennifer Satterthwaite in South Carolina and Lacey Jane Wolfe in North Carolina and now that we’re doing CNG & Propane Conversions in Virginia I would like to introduce myself and our company to you.

    My name is Joseph Gordon and I’ve been in the Alternative Fuels Industry now for about 8 years, we’re a Distributor for the following CNG & Propane Conversions Manufacturers:
    IMPCO Automotive – LANDI RENZO, USA – NATGASCAR, LLC – ALTECH-Eco, LLC – M-Tech along with Luxfer GTM Technologies Portable Natural Gas Refuelers and Portable Storage. I’m also on the IMPCO Automotive Dealer Advisory Board.

    I just read about the 1.13 million the state received and is offering towards conversions in certain areas and wanted to know if Abington, Virginia qualifies.

  1. JMU’S Next Top Energy Innovator « Bridging the Gap says:

    […] 5 graduating seniors were provided a $15,000 grant from Virginia Clean Cities, which happens to be sponsored by the Department of […]

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